OUR STORY

Comfort, Care & Confidence

AWW Essentials is an ecommerce online store, a heartfelt collaboration between two dreamers who believe that beauty starts from care and confidence. It’s offering unique and premium daily essentials products by combined of passion and purpose to create something meaningful for young ladies and women., we create more than just scrunchies. we craft little touches of comfort and confidence for you.

Each piece is handmade with care, using soft, premium fabrics that are gentle on your hair and perfect for daily wear. Our essentials are designed to protect your hair, enhance your style, and express your individuality. whether you’re at work, school, or out with friends.

 

Alongside scrunchies, our essential collections bring you curated, elegant items, carefully sourced, beautifully made, and crafted to make your daily life more delightful.

We believe that self-care begins with small things, a soft scrunchie, a beautiful accessory, or an essential made thoughtfully for you.

“Made with Care, for your hair and everyday flair.”

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